The end of an era. InStyle Weddings has shuttered.
InStyle Weddings has closed. The last issue came out Christmas day 2009.
InStyle Weddings was the
number one wedding magazine on the market, with an annual circulation of 2.6 million, Fashion Week Daily reported. The closure was apparently another casualty of the changing bridal market, hit hard by the economy, according to the site.
The quarterly, in keeping with its parent publication, focused on celebrity weddings, sharing details on nuptials of the likes of
Drew Barrymore and Marcia Cross.
While the magazine had delighted readers eager to hear exactly what kind of flowers their favorite stars chose, or who made their party favors, several stars covered in the magazine ended up separated or calling off an engagement altogether.
The New York Times called it "the curse of the InStyle Wedding" when weddings or engagements of Barrymore, Courtney Thorne-Smith, Avril Lavigne and Shannon Elizabeth went sour.
InStyle Weddings was the third bridal title to close in the past few weeks, with Elegant Bride and Modern Bride, both Conde Nast publications, recently folding.
The magazine launched back around the turn of the century, right around the time of the dot-com boom (and bust). Fueled by the Internet, America's celebrity culture was hot.
But the wedding industry has evolved. With dozens of beautiful blogs chronicling real people's weddings and elaborate guides to personal DIY touches (we love
snippetandink.com and
oncewed.com), prospective brides have numerous places to find ideas, and many couples on which to model their ceremonies.
And even though the average cost of a wedding is now between $21,000 and $24,000, according to Richard Markel, president of the Association for Wedding Professionals, as quoted on
SmartMoney.com, most brides in today's economy are looking for realistic ways to save money when planning their big day.
That said, we'll miss InStyle Weddings, where every wedding was perfect and planned down to the smallest detail. And who doesn't want to see how beauties like
Christina Hendricks celebrated their nuptials? Here's hoping they continue to cover celeb weddings in their main monthly title.